Foundation
Builder

Establish your brand DNA before you create a single piece of content. Work through each section carefully — this becomes your north star for everything.

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Zone of Brilliance

Find the intersection of what energizes you, what people pay for, and what your customers need. The overlap is where your brand lives.

💡 Fill in as many as you can. Don't overthink — just brainstorm freely. Aim for at least 5 per circle.
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What's Fun For Me

Activities that energize you

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What Makes Money

Skills people pay you for

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What Customers Need

Problems you can solve

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⬟ Center of Venn — Your Zone of Brilliance
What appears in ALL THREE circles? List the themes, skills, or topics that bridge everything above.
Your One-Sentence Zone of Brilliance Statement
Or build it piece by piece ↓
Dream Customer Deep Dive

Before you create content, you must understand your ideal customer deeply. Answer these research questions to build your customer profile.

📋 Send these questions to 10–20 real people in your target market. Use their exact language — it becomes your content goldmine.
1. Who is your dream customer?
2. What's their biggest challenge right now?
3. What is their #1 goal this year?
4. What keeps them up at night related to your topic?
5. What content topics do they want more of?
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6. What does success look like for them in 90 days?
7. What language do they use? (Exact phrases)
Brand DNA Document

This is your brand blueprint — messaging, values, visuals, and positioning. Everything you create should align with this document.

Messaging
📌 Example: "The future belongs to founder-led brands that are systemized, profitable, and beautiful."
Core Values

These filter every content decision. What do you stand for?

Value 01
What it means
Value 02
What it means
Value 03
What it means
Visuals

Establish your visual identity so everything looks cohesive.

Positioning

How are you different, and what do you believe that others don't?

📌 Example: "Unlike agencies that optimize for virality, I believe you should optimize for trust because views don't pay bills — customers do."
Content IP Library

Create branded language that people associate exclusively with you. Rename generic concepts with memorable terms that become your signature.

🧠 Example: "Content repurposing" → "Content Waterfall System" — 1 pillar piece becomes 36+ pieces. Aim for 5–10 of your own branded terms.
IP Framework 01
IP Framework 02
IP Framework 03
IP Framework 04
IP Framework 05

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